Daily Level Live Op

Goals

Team's producer wanted a new reusable type of liveop which would motivate players to return to the game and which would take advantage of the Christmas season marketing opportunity.

Research

Understanding competitor events and what compels players during seasonal and daily events. Looking at competitor games’ events to see what solutions they had ended up with.

Exploration

• Sourcing ideas from the team using workshops.

• Identifying what elements could work together and what the resulting effect is. Identifying player drivers and defining the desired experience.

• Designing a liveop framework with 2 variations and extra features, such as recharging energy and a secret challenge. Working together with Art and UX on defining the solution

• Getting player feedback through user testing to validate the design

Solution

Designing and documenting the specification for Daily Level liveop and designing details like rewards, level design, copy, and AB testing.

Results

Resulting live op was successful with increased monetisation and engagement. The liveop was reskinnned for Spring and Summer. For these versions we iterated on level difficulty and attempts. Since the event is light on engagement and motivates players to play the Saga afterwards, it can and should be run together with other live ops. The liveop was the first that was created by the London team.