Collaborative Team Live Op

Goals

Team's producer wanted a liveop which would complement the current set and be team based. The liveop was to be more collaborative and be a social player experience.

Research

Understanding competitor team events and what compels players to collaborate. From reasearch and experiments I defined collaboration around team strategy. If players benefit from strategising together to achieve their shared goal, then it is a collaborative experience.

A summary of the design brief, which outlines the opportunity and success criteria for the design.

I took examples from other games to explain to my team what kind of a feature we wanted to design.

Exploration

During this phase, I began sourcing ideas from the team using workshops and discussions.

I designing a liveop framework which had teams completing tasks together. There were 3 variations which we user tested and got team feedback on. After validating the design, we were ready to move on to fully designing out the solution.

Brainstorming template which I created for my team mates to draw and write down their concept. We did a brain dump exercise earlier to get lots of ideas out.

I designed 3 different solutions, each with different levels of collaboration and strategy. All concepts involved teams of 5 players completing tasks.Option 1 here has different patterns on a grid which the team can complete.

Option 2 has points assigned for each task and a leaderboard, making it much more competitive.

Option 3 lets players work simultaneously on the same task. It's a simple list of tasks and once all are done a new harder task list begins. We moved ahead with this option.

Solution

Designing and documenting the specification for Collab event and designing details like rewards, quests, difficulty, copy.

Initial design for tasks had tasks grouped based on Playing Saga, Skilful Play and Meta Play. I wanted variety and interesting tasks which could be completed by a diversely playing team.

Document with keys. The event is narratively about delivering mail together with Dachs the Postman dog.

Final UX flow of Dachs Deliveries. The UX designer created the flow and we iterated on it together.

Results

Resulting live op was successful with increased monetisation and engagement. The liveop has since be re-run with AB tests and iterations and we've been able to optimise it to be even more successful. Dachs' Deliveries will continue to be a staple liveop in Candy Crush Friends Saga.

Main liveop screen where players can see the team's tasks and choose what they want to do.

Intro screen which players see as the event starts.

Everyone on the team is rewarded generously when the team completes all the quests.

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